Expert lighting plan for optimal retail turnover
Request a lighting plan that strengthens your store concept, maximises the illumination of your products and improves the customer experience from entry to purchase
The right first impression and customer experience
The right lighting in your retail store is the silent salesperson that influences the customer's walking route and purchasing decision. Without a well-thought-out lighting plan, you risk your products appearing washed out and the customer being insufficiently stimulated.
Berla Lighting provides personalized lighting advice that begins with analyzing your target audience and retail concept. Our experts possess in-depth knowledge of color rendering lighting plan drawn up by a specialist who translates design into technical perfection.
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Lighting plan for your retail store
The perfect attraction
The lighting plan ensures that the display window and entrance instantly make a memorable impression. We determine the right brightness and color temperature to guide customers from outside to inside. Our plan includes specifications for dynamic lighting that highlights promotions and creates an inviting first step into the store.
Product presentation and flexibility in the store
The product zones and rotating exhibitions are planned in detail. We specify the type of track lighting and the beam angle of spotlights needed to optimally illuminate the collection while preserving natural colors (CRI 95+). This plan provides the technical flexibility needed to easily make adjustments for the next collection presentation.
Purchases and satisfaction
Key areas are optimized for purchases. The lighting plan pays special attention to the fitting rooms to ensure flattering and color-accurate lighting. At the checkout, we provide a bright, efficient lighting solution that guarantees a positive and smooth checkout process, increasing customer satisfaction.